Empower Client?s Field Managers to guide Agents to secure prospects through targeted marketing efforts:
Agent markets: Build resources and processes to support new agents in identifying and developing warm target market opportunities, by leveraging word and mouth and 21st century digital marketing tools
Institutions: work with corporations to open warm prospecting opportunities with executives / employees; develop plan, program, and supporting materials
Associations: partner with client?s internal teams (e.g., Group Membership leadership) through the design, development and implementation of associations & corporate leads programs; liaise to develop new relationships with associations to target; develop plans, programs, and supporting materials
Events & seminars: develop programs to drive lead generation in client?s local offices; build supporting tools, resources and communication materials
Develop, Build and Deploy Turnkey resources to increase name flow through the above market niches:
Processes with ready-to-use materials and learning and development programs
Optimize agent lead generation investments and plan relevant efforts accordingly
Determine costs and benefits associated with lead generation efforts and prioritize
Measure impact of initiatives and programs on production and retention vs. KPIs
Collaborate with the other functions within the Field Prospecting team to ensure an effective execution of the consumer sourcing strategic initiatives:
Ensure sourcing efforts are followed by relevant approaching & nurturing initiatives
Ensure lead generation initiatives are delivered to the field through training and are embedded into CRM activation efforts
Support client?s corporate Marketing and other departments (as needed) in their efforts to design, develop and implement a lead distribution strategy
Provide inputs to Marketing strategy and lead generation strategy, plan, and efforts
Support development and execution of lead distribution/assignment strategy (e.g., how should leads be distributed, field managers? roles, lead management post distribution)
Bachelor?s Degree preferred
Minimum of 5-10 years? experience with 3+ years in relevant industry, sector, business area
Proficient in PowerPoint and Excel
Experience operating and leading a team within a SalesForce CRM environment
Experience with lead generation and management software as a plus
Extensive experience with the client acquisition lifecycle (consumer, prospect, client) and with building prospecting strategies and tactics for agents/advisors to grow their book of business
Experience with partnering with other departments (e.g., Marketing) to operationalize high-value demographics (e.g., mature affluent) by identifying local networks of connected individuals and building programs and tools to support the development of these networks
Ability to analyze market trends, identify market segments (e.g., associations, partnerships), develop strategies to penetrate market segments, and build materials to execute strategies
Experience with identifying types of events that could drive lead generation, developing initiatives to generate leads, and building KPI/analytics to measure effectiveness
Ability to lead a mix of quantitative and qualitative individuals, manage and develop them.
Thanks for your time & patience.
Sr. IT Recruiter
RAPS Consulting Inc.?????????????????????
33 Wood Ave South, Suite 600, Iselin, NJ 08830
Associated topics: analyst, facebook, festival, government, hospital, major gift, regulatory, relationship, twitter, university relationship
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.